KUDOS

Micro-influencer An Answer to Niche Segment Marketing

What We Do

Digital marketing

Marketing strategy

Overview

Not all clients of Jenosize have big marketing budget. In fact, we always aim to make the biggest bang for the buck for large and small companies. KUDOS, a maker of special shower faucets with filters for sensitive skin, came to us with limited ad spending and a goal to promote its brand in a niche market. We used our expertise in digital market to ensure a successful service for this client.

Results

Jenosize created content targeting a group of customers who pay special attention to skin beauty. Picking a micro-influencer as the main presenter of KUDOS products, the ad was able to capture the interest of the exact type of customers the company was looking for: medium- and high-income professionals who have habitually spent more than most people on skincare products. The campaign reached as many as 300,000 prospestive buyers and created over a million media impression.