Meiji Bulgaria

Health Product Becomes Easy to Understand with Edutainment

What We Do

Edutainment

Online marketing

Overview

A special ingredient in a branded yoghurt is not naturally easy to stick in the mind of consumers. But when a client wants it to be at the center of the company's advertisement to celebrate the 10th anniversary of the product, creative strategists have to hammer out a smart approach to help the yoghurt maker succeed.

Results

Jenosize approached this project with an Edutainment strategy, creating a visually captivating information kit that outlined benefits of the special ingredient. We also found presenters who were renowned among health conscious consumers. Reaching 10 million consumers, the campaign enabled the client to break through its previous limitation in telling the public which quality set its yoghurt apart in the crowded market.

10M

People Reached

8.7M

Video Views

The Edutainment campaign enabled the client to break through its previous limitation in telling the public which quality set its yoghurt apart in the crowded market.