Big C Line Official Account

Strengthen Business with Standardized CRM across Thailand

What We Do

Line Official Account

Marketing Automation

Overview

Big C, one of South East Asia’s leading retailers, sought advice from Jenosize to design and implement a digital strategy for CRM across its 600 branches in Thailand so that communications with prospective buyers would be timely, personalized and consistent with its high standard.

The need for Jenosize’s solution increased as it’s unsustainable to rely on great communications by store employees at each location to communicate with customers whether online or offline.

Results

Jenosize launched a new system where Line Official Account for Big C was powered by Artificial Intelligence enabling fast, responsive, accurate and personalized communications between stores and shoppers.

Customers using this new channel were highly satisfied with the information, propelling the number of people on Line AO to 100,000. Meanwhile, Big C’s revenue generated via the app surged to 5 billion baht. The most impressive result was reflected in the whopping 250X RIO in this project.

5 Billion

Baht revenue

250x

ROI

Big C partnered with Jenosize to revolutionize its CRM strategy across 600 branches in Thailand. With Jenosize's AI-powered Line Official Account, we achieved incredible results.