Dr. Orn Clinic

Making Difference with 'Resilience' Ad Campaign for Hair Clinic

What We Do

Brand Strategy

Corporate Identity

Market Differentiation

Healthcare & Wellness

Overview

Advertisements on hair clinics for people who suffer from baldness look all the same. The 'Before' and 'After' testimonials hardly differentiate one clinic from another. This is why Dr. Orn Clinic sought advice from Jenosize, hoping to make its brand stand out in the overcrowded market. Its competitors have used celebrities in their ads, and Jenosize thinks we can do better than that approach.

Results

Jenosize helped Dr. Orn Clinic find its brand identity as an important first step to create a powerful advertising campaign. The effort resulted in a new catchy slogan "Always Orn" sending a message of resilience while highlighting the name of the clinic in the advertisement. The campaign became a theme supporting the clinic's plan to open in new locations with a unified catch phrase for all Dr. Orn Clinics.