AIS New Mobile

Creative Ad Campaign for Pre-paid Service

What We Do

Creative Content

Digital Marketing

Overview

Price war has weighed down major wireless operators in Thailand as they face limitations on how to promote new phone number plans with other exciting campaigns. AIS's unit, New Mobile, wanted to sell pre-paid subscription through social media, so it asked Jenosize for consultancy.

Results

Jenosize saw an possibility of getting attention from pre-paid subscribers who might be looking for numbers believed to bring them good luck. This way, phone numbers will no longer be just generic commodities. With our advice, New Mobile turned to an influencer known for his ability to pick an auspicious phone number for each individual to go on live streaming. The campaign on Facebook was greeted with huge interest, enabling New Mobile numbers allocated for this activity to be sold out within a day.