Media Planner

Responsibilities:

• Performance-based campaign planning, focus on traffic & conversion generation to client's website
• Planning awareness campaign for maximum reach and brand recall
• Client pitching for an increment of company revenue
• Plan and implement media plan to achieve client objective and expectation (awareness, engagement, conversion)
• Daily and monthly media performance analysis for real-time strategy modification
• Work closely with ad optimizer to adjust bidding tactics

Qualification:

• Experiences in media industry with integrated media planning capability and performance marketing (both online and offline).
• Familiar with all the planning tools and market analysis, including consumer behavior study,competitive analysis
• Strong communication skills, written and oral in English
• Proficiency in Excel, Word and PowerPoint
• Experience in setting up and running campaigns on Facebook Ad Manager, Google suite(e.g. search,YouTube, DV360) and publishers
• Solid numerical and financial understanding
• Creative thinker and proactive problem solver
• Having a positive, “can do” attitude