7-Eleven JackxTen

7-Eleven, Thailand’s largest convenience store operator, looked to promote products with authentic Thai tastes among international customers, as the country welcomes an increasing number of tourists. A marketing campaign through fandoms of Asian superstars was conceived, leading to recruitments of Jackson Wang and Tenlee for this project. 

It was obvious that this ‘fandoms’ marketing would most certainly draw attention from a big group of prospective customers thanks to the millions of social media followers of the two celebrities. However, Jenosize didn’t stop short at promoting the campaign on platforms like Facebook where 7-Eleven already had firm footing. We went to great lengths to explore opportunities in which Jackson Wang and Tenlee's popularity would drive fresh growth for the client. 

The launches of fandom marketing on TikTok and X where 7-Eleven had less exposure helped spur engagements to more than 1.7 millions and prompted social media talks about ‘Kao Soi’ to skyrocket.