Retailtainment Redefines Going to Malls
The Mall Group, one of Thailand's biggest shopping mall operators, continues to lead the industry with new shopping experience enhanced by Jenosize's expertise in VR and Gamification. Mniverse has become the fruit of this effort, maintaining its mission to serve customers on virtual platforms beyond the years under Covid-19 lockdowns. More importantly, this commitment to clients project turns into a standard bearer for Retailtainment
Mniverse allows The Mall Group to differentiate its brand and to offer entertaining experiences like no other competitors. At the moment, the platform has spawn at least 15 activities including games to collect coins, co-working space and movie screenings. Mniverse also serves to connect business partners to build a virbrant system together, bringing companies from various industries such as Coca Cola, Toyota, SF Cinema and Jaspal.
I don't see it strictly as a game. I don't see it as a space either. But I regard it as Immersive Experience and it helps activate new groups to be on this platform.