Real-Time Marketing: Strategies to Boost Brand Awareness

How Real-Time Marketing Can Propel Your Brand?

As we all know, trends and social currents change every day, especially on online social media platforms like social media. Whether it's fashion, food, entertainment, famous catchphrases, or other general news, if you don't surf the internet for just a few days, you might miss out on a lot.

Given that consumers often dive into trending stories at any given moment, various brands find it necessary to adapt to the new-age consumer, which involves creating content that aligns with social trends or real-time marketing.

What is Real-Time Marketing?

Real-Time Marketing is a marketing strategy that leverages current trends or currents at that moment to create content, posts, or brand promotion campaigns to attract the immediate attention and communicate with the target audience in real-time. Its main objectives are to build brand awareness, stimulate engagement such as likes, shares, or comments, and increase conversion opportunities. So, marketers and business owners need to have agility, constantly follow stories on social media to quickly create content. Because in this marketing strategy, those who act first often gain an advantage and have the opportunity to go viral first.

Why Real-Time Marketing Always Yields Results

In reality, real-time content marketing isn't a new concept. For a long time, many businesses have been leveraging social trends to transform them into content to continually attract the interest of their target audience. But have you ever wondered why, while some long-standing strategies become ineffective in today's era, real-time marketing still yields consistently good results?

Consumer behavior tends to follow trends

As previously noted, consumers often embrace what's trending easily. Particularly in recent times, people are spending more time online, leading to an abundance of trends that change rapidly. It's easy to observe that various terms and phrases practically become internet mandates on a daily basis. Many brands capitalize on these terms to engage in real-time content marketing.

The appeal of content

Content that aligns with trends often brings excitement and easily captivates consumers' interest more than conventional content. This is because nobody expects it; brands can tap into trends that may not even be related to their products or services. For example, last year, when there was news about a sinkhole on a street, a popular flip-flop brand edited a picture of people wearing their flip-flops seemingly stepping onto the collapsed road. This created a lot of buzz online.

Creating high consumer engagement

When content is fresh and interesting, coupled with consumer behavior favoring trendy content as their familiar media consumption habit, real-time marketing strategies can effectively generate high levels of consumer engagement consistently. The more we can seamlessly integrate these trends with our brand's products or services, the greater the chance of consumers engaging by liking, sharing, and commenting.

Real-Time Marketing Tactics to Boost Engagement

Regularly following online trends

Marketers must diligently keep track of news, trends, and various currents online consistently. As mentioned, new trends emerge every day. Missing just one day could mean missing out on relevant trends, and importantly, trends often come and go quickly. Brands that start capitalizing on trends early have a better chance of reaching their target audience first and garnering higher engagement compared to brands that act later, as consumers may lose interest by then.

Analyzing the appropriateness of each trend

Not every trend that emerges is suitable for real-time content marketing. We must consider suitability because some trends are delicate. Using them indiscriminately could result in negative outcomes for the brand's image. So, it's important to select trends that are creative and avoid topics related to ethnicity, skin color, religion, and events that may cause emotional distress.

Designing creative content

Creativity is the essence of marketing. We should harness trends to create content that is positive, unique, intriguing, and most importantly, aligned with the brand's image, products, and target audience. Simply picking up trends without being able to creatively relate them to the brand's products or services, or if the target audience doesn't understand, real-time marketing efforts will yield little results.

Choosing the appropriate channel for the target audience

When adapting social media trends for brand content, it's crucial to consider where these trends originate and whether they remain viral exclusively on that platform or not. Additionally, it's important to determine if users on other platforms are aware of the trend. For instance, if a trend on Platform X is predominantly popular among teenagers, sharing content related to it on Facebook, where the majority of users are working adults to middle-aged individuals, might result in some of the target audience missing out on it.

Real-time marketing involves leveraging trends or currents that are currently viral to create content or campaigns to promote a brand. This increases the likelihood of people becoming aware of our brand's existence. If executed well, it may even turn into a viral sensation following that trend within a matter of hours.

If you're seeking assistance in creative design and content creation, we offer services tailored to your target audience, increasing opportunities for engagement and boosting sales for your business. Contact Jenosize today for more information!