What is Green Business: New Era's Brand Survival?

What is a Green Business? Embracing the Latest Trends!

Currently, our world is facing numerous crises, particularly global warming and air pollution, all of which stem from human activities that have devastated the environment. If this continues, future generations may suffer irreversibly, prompting consumers of the new era to become more aware of environmental issues. They seek products and services that are environmentally friendly, choosing to support brands with ethics and social responsibility over those that harm the environment.

So, various brands must adapt to the era of "Green Business" earnestly to meet customer demands and help restore our world to its greenest state possible.

What is a Green Business?

Green Business refers to businesses that operate with consideration for their environmental impact, focusing on efficient resource use, reducing pollution, and promoting sustainability over producing fast fashion products. 

Examples of green businesses include:

• Businesses that produce goods from recycled materials or easily biodegradable materials.
• Businesses that use renewable energy sources such as solar and wind power.
• Businesses that support a circular economy system.
• Businesses with policies to reduce greenhouse gas emissions.
• Businesses that do not exploit animals for product manufacturing.

Why is Green Business Important?

Meeting the Needs of Modern Consumers

As we've seen recently, the disasters resulting from the destruction of our planet's natural resources have worsened significantly. Consumers are increasingly paying attention to the environment, choosing to support brands that clearly declare themselves as green businesses. This means they do not engage in any production processes that harm the environment and have policies promoting conservation efforts. For example, rather than opting for conventional cosmetics, consumers now prioritize brands labeled as "Cruelty-free," indicating a growing awareness and preference for products that do not involve animal cruelty.

Creating a Positive Brand Image for Businesses

When a business can produce products that cater to the needs of environmentally-conscious modern consumers, what follows is a positive brand image for green business. Such businesses become trustworthy in the eyes of the public because they are perceived as socially responsible brands. They not only help drive awareness of the issues our world is facing but also actively contribute to addressing them. Furthermore, a positive brand image increases the likelihood of attracting capable partners to collaborate and work together.

Reducing Unnecessary Costs

Efficient resource utilization, reducing pollution, and minimizing the use of plastic packaging can help businesses save on certain costs. This has been evident recently with measures such as eliminating plastic bags, plastic spoons and forks, utilizing reusable shipping boxes, and offering refillable product options where customers bring back their old packaging for refilling. These items are typically everyday essentials like soap, shampoo, dishwashing liquid, cooking oil, rice, and even beauty products like cosmetics.

Sustainability for Our Planet

The most crucial aspect of green business, which cannot be overstated, is its contribution to the sustainability of our planet. By focusing on producing goods while minimizing environmental impact to the greatest extent possible, green businesses play a pivotal role in creating a sustainable world. It's widely understood among entrepreneurs that the production of any brand entails a certain level of environmental resource depletion. So, as business owners, if we can reduce the use of these resources and instead transition to green practices, we can significantly contribute to the betterment of the planet.

Guidelines for Green Business Marketing

Clearing Brand Positioning

In the world of business, regardless of the stance we take, we must communicate it clearly to customers, especially in an era where consumers are actively seeking green businesses. It's crucial to express ourselves so that we become one of the choices for customers. However, whether we become their top choice or not depends on how genuine and serious we are about environmental awareness. Consumers typically discern which businesses are merely catering to them and which ones genuinely stand for sustainability.

Sharing the Story of Green Business Journey

Merely stating a brand's position may sometimes not be clear enough or may fail to give consumers a comprehensive understanding. So, brands should share stories about their efforts to minimize environmental impact throughout the production process. For instance, if a cosmetics or skincare brand doesn't test on animals, they can share what alternatives they use and assure consumers of their safety. Sharing such stories helps consumers see the brand's commitment and efforts towards sustainability.

Using Sustainable Packaging

Opting out of plastic and choosing packaging that is recyclable or biodegradable instead is a significant step towards sustainability. For example, coffee shops switching to bamboo straws instead of plastic ones, restaurants using banana leaves as plate liners instead of paper, substituting foam boxes with sugarcane lunch boxes, online stores refraining from using bubble wrap for packaging, and retail stores using biodegradable bags made from 100% natural materials instead of traditional plastic bags, are all examples of this.

Supporting Environmental Projects

Apart from just declaring our stance, sharing the backstory of the brand, and switching to eco-friendly packaging, another strategy for green business is to support environmental projects outside the organization. This can be done by participating in activities or donating money to projects aimed at solving environmental issues. This practice can be considered part of Corporate Social Responsibility (CSR) or PR Marketing. By doing so, it not only improves the brand image but also increases awareness that we are a green business that cares about environmental issues.

Appealing to environmentally conscious consumers while contributing to the restoration of our planet is what green business is all about. It's a crucial strategy that no entrepreneur should overlook. Not only does it meet the demands of the target audience and improve brand image, but it also helps reduce costs and contributes to the well-being of our planet.

Marketing to engage customers isn't challenging when you partner with Jenosize. Our experienced team specializes in designing marketing strategies that drive sales and enhance the customer experience. Contact us today to explore new opportunities!