GISTDA

Thailand's "NASA" Trusts Jenosize as To Find The Optimal Price Point derived from its Complex Cost Structure And Market Volatile.

What We Do

Pricing Strategy

Business Strategy

Consulting

Overview

Thailand's space agency GISTDA, sometimes dubbed "NASA of Thailand," was reputable for its excellence in sciences. Yet, GISTDA scientists were perplexed by a mandate from the government to rely more on its own income, a situation that called for an expert in business development. In this project, Jenosize consultants were retained to help shed lights on market opportunities for GISTDA, leading to a pricing strategy from the agency's products and services such as satellite images and leases of satellite frequencies.

Results

Jenosize was able to work with as many as GISTDA's 6 units in developing insights into their products. We went on to analyze price elasticity of those products in order to find the optimal price point matching with actual cost structure.