ADTE: Academy for Digital Transformation
Promoting Online Courses for Gov Agency to Boost Revenue
What We Do
Workshop Organizer
Government Contract
Media Buying
Overview
A state-sponsored program called Academy for Digital Transformation looked for help as it aimed to generate revenue from offering courses to the public on digital skills. Its officials lacked experiences in running a business. By assisting the Academy in online and offline advertisements, Jenosize used our insights to craft a model generating the buzz among target groups. Moreover, we ran logistics of the courses, enhancing the organization's ability to meet its goals on profitability.
Results
Our strategic choices of location and media in the advertising campaign strengthened the Academy's brand among office workers in Bangkok. Located in prime areas around the capital city, the ads caught 200,000 impressions per day. And after people registered for the courses, they also expressed strong satisfaction on how well the program was organized down to small details from classroom experience to catering service.
200,000
media impressions/day
Jenosize Event's invaluable guidance and execution reshaped our approach entirely. Their strategic advertising choices and logistical support not only enhanced our brand reach but also maximized course enrollments. The program's success owes much to Jenosize's meticulous attention to detail and impactful media strategies.