7 Tricks to Use AI in Business for Success

7 Ways to Use AI in Business for Success in the Digital Era

In today's digital age, success indicators may not solely be about which business has more capital, but rather "which business can update technology trends faster." Recently, AI has been rapidly developed, and it's safe to say that any business not yet implementing AI will be several steps behind its competitors. So, using AI in business is not just an option but a survival path for SMEs that want to grow exponentially.

Why is AI important for SMEs?

Cost Reduction

With its ability to process large amounts of data and automate tasks, AI can help businesses reduce various costs, such as labor wages, operational expenses, and even marketing and sales costs.

Increased Work Efficiency

AI can perform tasks quickly and accurately, allowing SMEs to manage processes more efficiently, from planning and production to marketing and customer service.

Enhanced Brand Image

Using AI in business can help SMEs build a modern and trustworthy brand image in the eyes of customers, giving them a competitive edge.

7 AI Tips for Business to Upgrade Their Marketing to Modern Standards

1. Smart Customer Analytics

AI can analyze customer behavior and needs in-depth, enabling SMEs to develop marketing strategies that are more aligned with customer preferences.

2. Marketing Automation

With automation capabilities, businesses using AI in marketing can quickly and efficiently carry out activities like sending emails, posting on social media, or running ad campaigns, saving time and effort.

3. Real-time Competitor Analysis

AI for SMEs can help track and analyze competitors' movements in the market in real-time, allowing SMEs to adjust their strategies in response to changing competition.

4. Emotion AI Marketing

AI can analyze customer emotions and feelings from online data, helping SMEs understand their customers more deeply and design more precise marketing strategies that meet their needs.

5. AI Predictive Persona

In addition to helping with current marketing, AI can analyze various factors and predict future consumer behavior, enabling SMEs to plan strategies and prepare for changes ahead of time.

6. Quantum Marketing AI

Even with large and complex data (big data), AI can analyze it at a quantum level to uncover insights that give businesses an edge in the market, surpassing traditional competition.

7. Hyper Personalization

Businesses using AI in marketing can create highly specific experiences for each customer, from product recommendations and marketing communication to customer service, fostering brand loyalty and satisfaction.

Examples of AI Application in Business

In addition to marketing benefits, AI can be applied across various departments in a business to enhance efficiency and reduce operational costs. For example:

Human Resources (HR)

• Used in recruitment, selection, and performance evaluation processes.
• Analyzes and predicts future workforce needs.
• Enhances the effectiveness of employee training and development.

Operations

• Used to control and manage production processes.
• Helps analyze and improve production efficiency.
• Predicts product demand to plan suitable production schedules.

Finance

• Analyzes financial data to assist in decision-making.
• Helps manage risks and control expenses efficiently.
• Predicts financial trends for long-term financial planning.

Case Study: Jenosize - A Thai Company Using AI

Among many companies trying to incorporate technology to enhance efficiency and accuracy in their operations, one standout business using AI effectively is Jenosize.

Jenosize is a company that creates digital opportunities through technology and creativity. Its goal is to help businesses understand and identify digital opportunities, enabling them to access, act on, and succeed through the use of technology and creative thinking. Jenosize strives to be the strategic partner and solution provider for its clients.

One of the solutions we proudly offer is the "HappyRecruit" application, a recruitment system that uses AI to assist in various processes, such as initial screening interviews, scoring and ranking candidates, managing job portals, analyzing video interviews, and matching candidates to positions using AI technology.

The HappyRecruit system from Jenosize helps make the recruitment process more efficient, saving time and resources while ensuring the ability to accurately identify the best candidates. By applying AI technology in different processes, such as personalized interview questions, ranking candidates based on qualifications, and analyzing candidate behavior during video interviews, the system streamlines the process.

Additionally, the system helps manage candidate databases effectively, tracking and notifying users about applicants who may be suitable for job openings, thus speeding up and enhancing the recruitment process.

Hence, the SMEs that will survive in this century are not the ones with the most capital, but those who are the most creative and adaptable. Businesses using AI technology must remember that these innovations are merely tools, while marketers are the ones who will determine the direction. Those who dare to think, dare to try, and dare to change will undoubtedly dominate the business world. Start today to become a leader in your industry!